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services

we offer a strategic, results-driven marketing service. As a business-to-business marketing company, we appreciate that the landscape has changed substantially in recent years. as a consequence, we offer a range of marketing services from strategy to deliver - that's why our work is united.

Royal Hub

We like nothing better than sharing our experience, knowledge and enthusiasm for all things marketing. So we’ve created this hub of learning just for you.

 

Strategy and planning

the key to success

Developing a strategy that’s right for you is the key to successful marketing. We look at the approach that’s right for your business and develop a strategy and plan that will help drive your business forward and meet your goals and objectives.

We always begin our strategies with careful research and analysis – scoping out your needs as well as what your competitors are up to. Once we have clearly identified your goals, we then start to map out timings, budgets and processes in a realistic and sustainable manner.

At Horizonworks we offer a fully tailored approach. We don’t believe that one size fits all so our strategies are always individually tailored so that whether your company is large or small; a start-up or an established business, we offer a bespoke approach that works best for you.

Our final strategies are always carefully considered – allowing for measurable results and supported by proven, sustainable tactics.

 

A TASTE OF WHAT WE OFFER:

MARKETING STRATEGY  |  MARKETING PLANNING  |  MARKETING MANAGEMENT | MARKETING HEALTH CHECKS 
MARKET RESEARCH  |  CUSTOMER ANALYSIS  | 
COMPETITOR ANALYSIS  |  COMPETITOR ANALYSIS  |  MENTORING AND TRAINING

 

Strategy Health check

How effective is your current marketing strategy? Is your business performing the way you want it to? Our Strategy Health Check provides a comprehensive look at your company's marketing activities and we'll offer relevant support, advice and recommendations. And the best part? It's free. Get in touch today.

Branding and re-branding

Show what you’re made of

Brand identity is about more than just your logo. It’s about perception – how an audience interacts and engages with your brand visually, emotionally and verbally.

At Horizonworks we fully understand the importance of this. Whether you are an established brand looking to revitalise or refresh your brand, or a start-up just beginning to create and foster your identity, we can assist you along the way.

Our methodology is fundamentally a holistic one that begins with strategy. We’ll carefully research your competitors, brand and audience to ensure key messages are created around your brand to target the right audience. We’ll use these in all your PR and marketing to ensure your brand identity and unique selling point is emphasised. 

As the building blocks of all your marketing and PR activity, these key messages will be utilised in all white papers, thought pieces, e-marketing, newsletters, design and press releases, therefore creating a full service approach that builds awareness of your brand and can reach new audiences to achieve your business goals.

 

A TASTE OF WHAT WE OFFER:

BRAND AUDIT  |  BRAND STRATEGY & DEVELOPMENT  |  BRAND IMPLEMENTATION | CORPORATE IDENTITY 
BRAND GUIDELINES  |  BRAND MANAGEMENT
| BRAND WORKSHOPS

 

Brand Health Check

Is your brand truly encompassing your company's personality and values? Our Brand Health Check offers guidance, support and recommendations to ensure you're delivering a consistent message to your customers, employees and stakeholders. Contact us today to book a complimentary session.

pr and social media

It’s good to talk

At Horizonworks our PR and Social Media strategies are frequently integrated within our marketing strategies. With proven tools, tactics and measurements our effective B2B PR provides a valuable resource for relevant media and key influencers.

We specialise in generating quality leads that will reach relevant audiences – those whose interests are closest aligned to your brand. We will look at developing new and relevant content, developing relationships with key media, growing your social media following or creating targeted thought leadership campaigns.

Our content is targeted and always produces measurable results such as qualified sales leads or increase in web traffic. We will stay on top of the industries that you are involved in too, so we can tailor content that remains at the forefront of your sector.  

 

A TASTE OF WHAT WE OFFER:
MEDIA RELATIONS & PUBLICITY | PR STRATEGY & PLANNING | PR AUDIT | PRESS OFFICE MANAGEMENT
STAKEHOLDER ENGAGEMENT PR CAMPAIGNS | ONLINE PR |  SOCIAL MEDIA | AWARDS SUBMISSIONS & SPONSORSHIPS
ADVERTISING & ADVERTORIALS | MEDIA BUYING | EVENT MANAGEMENT | CRISIS MANAGEMENT

PR Health check

Whether you're currently engaged in PR activity or don't know where to start, we can help. Book a PR Health Check with us and we'll take a comprehensive look at your current activity, providing advice and recommendations from our experts. Get in touch for a free PR Health Check.

content creation

Bringing your business to life

Getting the right brand identity has to be about more than just a great logo design. It’s a story and the right tone of voice and right messaging is crucial.

Our talented writers at Horizonworks work with a diligent and considered approach to carefully craft a compelling story around your brand. Whether you’re creating video, newsletters, e-marketing or trade shows, our writers have the experience and backgrounds to quickly grasp your business or organisations needs and construct messaging that is right for you.

Our strategy ensures that content is effectively developed around your marketing goals in order to raise brand awareness, boost sales and drive leads. Furthermore, we’ll look at your audience and target their ‘pain points’, so your brand connects with the right people – proving your brand offers the right solutions for them.

As a B2B company, we specialise in quickly grasping complex ideas and technologies so that your messaging is tailored to your business needs and generates qualified leads.

 

A TASTE OF WHAT WE OFFER:

CONTENT MARKETING  |  MARKETING CAMPAIGN DEVELOPMENT AND IMPLEMENTATION   |  MARKETING DATABASE DEVELOPMENT  |  CUSTOMER RELATIONSHIP MANAGEMENT  |  CUSTOMER RETENTION CAMPAIGNS   |  MARKETING COMMUNICATIONS  |  INTERNAL COMMUNICATIONS  |  DIRECT MARKETING

 

Marketing Health Check

How well are your current marketing campaigns performing? Book a Marketing Health Check with us and we'll put your marketing activity under a microscope. We'll provide advice, support and recommendations to help you achieve your objectives. Get in touch today to book a free session.

graphic Design

Getting you noticed

Our in-house creative team specialise in expert graphic design that combines brand identity, strategy, creativity, user experience, functionality, graphics and typography. Our final products are always polished, consistent and professional.

As with all our work, we lead with strategy: business goals will drive the creative process and our outstanding design will be fully aligned with your marketing efforts.

We specialise in everything from websites, trade show displays, print advertising, promotional videos and brochures to signage, e-marketing templates, multimedia white papers and much more.

 

A TASTE OF WHAT WE OFFER:
CORPORATE LITERATURE | PROMOTIONAL & CAMPAIGN MATERIALS | BROCHURE DESIGN | NEWSLETTERS | MAGAZINES
ANNUAL REPORTS |  EXHIBITION DESIGN & MATERIALS |  ADVERTISING MATERIALS  |  PACKAGING

 

Design Health Check

Is your design turning heads - and more importantly, the right heads? Our Design Health Check offers advice, support and recommendations to make sure it makes an impact - and the best part is that it’s free. Get in touch to book a complimentary session.

Digital

The future is now

You can’t afford to ignore digital marketing – it’s here to stay.

It provides a highly effective means of reaching your customers and of engaging them in a two-way conversation. And as your marketing team, we can help you generate the right content and convey the right message for your business – a message which will build profile and develop relationships.

From up-front, simple advice to managing a comprehensive digital marketing strategy or social media campaign, we’ll be your champions in the digital arena.

 

A TASTE OF WHAT WE OFFER:

WEBSITE DESIGN (INC RESPONSIVE) | BESPOKE WEBSITE DEVELOPMENT | CMS AND WORDPRESS DEVELOPMENT
ONLINE, VIRAL AND EMAIL MARKETING CAMPAIGNS | SEARCH ENGINE OPTIMISATION (SEO) | CONTENT DEVELOPMENT 
DIGITAL PROJECTS MANAGEMENT | SOCIAL MEDIA INTEGRATION, MANAGEMENT AND CONSULTANCY

 

Digital Health check

Whether you're currently engaged in the digital realm or don't know where to start, we can offer advice, support and recommendations. Contact us today to book a Digital Health Check and we'll take a look at your digital strategy... and yes, it's free!

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